Marketing Manager Guide
Automate campaign reports, track KPIs, and analyse performance
Overview
The Marketing Manager connects to your marketing platforms and provides instant insights on campaign performance, website traffic, lead generation, and content effectiveness.
Connecting Marketing Tools
For maximum effectiveness, connect your key marketing platforms:
- Google Analytics - website traffic, user behaviour, and conversions
- Meta Ads / Google Ads - paid campaign performance and spend
- HubSpot - lead tracking, email campaigns, and CRM data
- Social media platforms - engagement and follower metrics
Weekly Marketing Reports
One of the most popular features is automated weekly reporting. Simply ask: 'Create this week's marketing performance report' and Alexia.ai will pull data from all connected sources, generate charts, calculate week-over-week changes, and summarise key takeaways.
Campaign Analysis
Ask the Marketing Manager to analyse specific campaigns: 'How did our Facebook campaign perform last week?', 'Compare Google Ads vs Meta Ads ROI', or 'Which blog posts drove the most traffic this month?'.
KPI Tracking
Set up automatic KPI tracking for metrics like CAC (Customer Acquisition Cost), LTV (Lifetime Value), conversion rates, and MQLs. The manager will alert you when metrics trend outside normal ranges.
Ask 'What marketing KPIs should I track for a B2B SaaS business?' to get personalised recommendations.
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